JUBU JAPANESE TEA
JUBU JAPANESE TEA
The Story of Jubu Japanese Tea
Jubu Japanese Tea is a specialty tea brand rooted in Wazuka, Kyoto.
What we want to share is not complex knowledge,
but the moment you stop and simply feel.
We stand at the entrance of the world of Japanese tea
and invite you to explore its beauty alongside us.
From the heartland of tea — Wazuka — to you.
Located about 20km south of Uji, Kyoto, lies Wazuka — a town cradled by mountains and the premier tea-growing region, producing approximately 50% of all Uji tea.
The Wazuka River flows through the center of town, lined by rolling hills of tea plantations. In the mornings, a deep mist often descends, delicately veiling the mountainsides.
The dramatic temperature shifts between day and night, the natural moisture, and the morning mist — this unique climate nurtures tea leaves with profound umami and restrained bitterness.
The layered view of the blue sky and green tea fields is often called "the original landscape of Japanese tea."
To the northeast of Wazuka lies Jūbuzan (鷲峰山), a sacred mountain long revered for mountain worship. The history of tea in Wazuka began 800 years ago at the foot of this very mountain. We borrowed the name long cherished in this land and rendered it in roman letters as "JUBU."
Every tea region in Japan has cultivation methods suited to its unique climate, and every farmer holds a different philosophy. By looking at each origin individually — rather than grouping them as simply "Japanese tea" — the tea reveals completely different flavours. We offer our tea while cherishing the experience of tasting these distinct differences.
Sencha changes its character richly depending on the temperature and brewing time. There is no single "correct" answer to its flavour, and we believe what each person finds delicious is entirely their own. To help you discover the joy of finding your favourite taste, and to make the act of brewing a pleasure in itself, we carefully draw out the best of what Wazuka's tea leaves have to offer.
A few years ago, my wife and I left our jobs and moved to Australia. Three years of life abroad — in Australia and New Zealand — became an irreplaceable time for us to reflect on what "Japan" truly meant, and to reconnect with our own roots.
Looking at Japan from the outside, we began to see things we had never noticed before. The beauty of its streets. The delicacy of its food. The richness of a life attuned to the changing seasons. And Japanese cuisine — loved across the world.
One day, we picked up some tea leaves we had brought from Japan and brewed a cup. A cup shared in a foreign land. It was not simply a drink to quench our thirst.
"Familiar, yet somehow new."
With each sip, something forgotten returned quietly — a strange and gentle feeling, as if touching something deep within our own identity.
Yet turning our eyes to reality, we found that while "Matcha" was accelerating in popularity worldwide, "Sencha" — brewed in a teapot — was gradually losing its presence.
What if the culture of brewing tea simply disappeared? Would this richness still exist in Japan ten or twenty years from now? That quiet sense of urgency, and a sincere wish to carry this culture forward, became the seed of everything we do.
A renewed love for what Japan holds.
The comfort found in a cup of tea.
And the culture of Japanese tea in everyday life — something worth passing on.
It is with all of this that Jubu Japanese Tea was born.